One of 2018's best music videos/ads is revealed to be even more complex than we initially thought.
Commissioned by Apple as a way to bring attention to the company's recently introduced Homepod speakers, Spike Jonze's Welcome Home music video/advertisement/immersive experience has captured the imagination of millions across the globe.
We documented Jonze's exuberantly candy-colored piece earlier this month, marveling at how its free-spirited direction and meticulous set-design made for a playful experience merging the musical talents of FKA Twiggs with Anderson .Paak to startling, smile-inducing effect. Thanks to the good folks at AdWeek, a new behind-the-scenes video has unveiled how it all came together.